As part of our retained work for influencer marketing agency, SEEN Connects – our team leveraged on the finale of hit TV show, Love Island to create national comment opportunities for the company’s founder, Sedge Beswick.
We successfully pitched Sedge to discuss the lucrative brand partnerships that could await the winners, and the growth of influencer marketing to BBC Breakfast, Sky News’ Ian King show and BBC 5 Live. Sedge appeared on all three shows across London and Manchester studios, reaching millions of viewers/listeners in a single (but busy!) day.
Our work for Connects also focuses on highlighting Sedge’s entrepreneurial journey in national media, with the Astute team successfully placing interviews on top 20 UK news sources including inews (i newspaper in print) and the Evening Standard.