Our partnership with AI-powered digital marketing technology provider, Maybe* focuses on link-building and improving brand awareness among its small business, key vertical and government audiences.

This takes shape in highlighting the capabilities of the technology to measure brands’ performance at key periods in the calendar, such as the effectiveness of supermarket’ social media content at Christmas time, where pieces developed and pitched by our team achieve coverage in market-leading titles like The Grocer and Grocery Gazette.

Other research items, using data compiled by Maybe* consider shopper behaviour again, surrounding key events in the calendar, assessing how consumers are finding products/services and how they are purchasing, with coverage placed on leading retail titles.

Activity like this is supplemented by research pieces directly aimed at a small busiess audience, particularly those that haven’t fully immersed themselves in social. The stories such as these on SME and Business Matters communicate the benefits that the social can have for small businesses, and how Maybe* technology can supplement their success.

Other key pieces created and placed by the Astute team focus on key company news announcements, like Maybe*’s government-backed UKCRF digital skills programme in Herefordshire and other key contract wins.