Astute was briefed by startup independent financial advisory, Hoxton Capital Management with the objective of helping the company raise its profile through coverage in influential personal finance media.
We created and implement a programme of activity that focuses on achieving coverage in national personal finance media, leveraging on new research conducted by Hoxton and its key areas of expertise including foreign exchange, retirement planning and mortgages.
Analysis by Hoxton that suggested using equity release to free £50,000 from a home could cost £133,000 over 20 years was featured in FT Adviser, the i newspaper and the Daily Express.
Another story, based on research conducted by Hoxton highlighted the average amount of inheritance tax paid on an estate had risen 8 per cent over the past five years achieved coverage in The Daily Telegraph, The Times and the Guardian.
Our team was also responsible for placing pieces in influential MENA media, including The National and Saudi Gazette.
“I cannot recommend Astute highly enough. Their professionalism and attention detail is second to none! Krishan and Howard both know the ins and outs of the industry so well it makes reaching the best publications and receiving the right coverage very easy for us.”
Chris Ball, Partner – Hoxton Capital Management