Our work for international air passenger rights and compensation specialists, AirAdvisor, specifically focuses on generating brand mentions for the company on high domain authority news publications, with the objective of improving the company’s digital presence and link-building efforts.
We collaborate with the company’s in-house team to produce original, topical news content that resonates with news media in key markets including the US, EU and UK, in addtion to travel and lifestyle titles, based worldwide.
The resulting pieces are then pitched proactively and also used to respond to inbound requests from editors.
Content produced and pitched by our team has landed in high domain rating titles including The Washington Post, New York Times, MailOnline, International Business Times, The Times, Mirror.co.uk, Metro.co.uk, Conde Nast Traveller, Travel + Leisure among others, reaching tens of millions of readers across the world in the process.