The Astute team was brought in by League One football club AFC Wimbledon to help co-ordinate a crowdfunding campaign to contribute towards the cost of a new stadium for the fan-owned club. We co-ordinated various stakeholders at the club and with the crowdfunding platform to bring the fundraising presentation to fruition, seeing it reach its initial £2 million target in just six weeks.
In addition, working alongside others at the club, the Astute team delivered media coverage around the crowdfunding in top-tier broadcast outlets including Sky News, BBC London News and ITV London News, traditional media like The Guardian and new media including JOE.co.uk, a news, sport & entertainment website with more than 2 million unique visitors each month.