Adia is Adecco’s online recruitment solution that provides temporary talent to businesses operating in a number of sectors. Our work for the company focuses on improving brand recognition among professionals in its key space – the hospitality industry.

Astute worked alongside Adia on an extensive five-year analysis of ONS business population data published each year which identified that for the first time, the total value of the UK hospitality sector would reach £200 billion in 2018. The analysis also highlighted that the amount of people working in the sector had reached 2.3 million, up from 1.9 million in 2013.

Such an analysis had not been conducted before by a company operating in the sector, which resulted in high levels of interest among trade media, with the story running across over 15 titles. Key trade publications to cover the story included The Drinks Business, Morning Advertiser, Conference & Incentive Travel and Hotel Owner.

The findings of the original research was supported by a follow-up piece using data published in October, highlighting the company’s correct predictions made earlier in the year and placed with The Caterer on an exclusive basis.