The technology offered by California-based addvantage USA can be retrofitted to vehicles in a matter of hours to help haulage companies reduce diesel consumption by up to 17.6% and reduce NOx emissions by up to 83%.

So, when the company launched a new fundraising round on crowdfunding platform Crowdcube, the Astute team was tasked with raising coverage of both the company’s proposition and its crowdfunding offer.

Targeting media on both sides of the Atlantic, Astute secured coverage in specialist automotive trade titles including the American Journal of Transportation, FreightWaves, US Hauler, Fleet Owner and Air Quality News with the company securing its $650,000 crowdfunding target.