When St John of God Health Care, one of the most established health care providers, in Australia sent a team to the UK on a three-week recruitment drive for nurses, doctors and midwives, they appointed Astute to deliver regional coverage around their recruitment activities in London, Birmingham, Manchester, Glasgow and Dublin as well as broader
Working with the client, we identified case studies of medical staff who had previously and successfully made the move from the UK to Australia and who were happy to talk about their experiences. Interviews were arranged and, as a result, coverage was secured in, among other titles, The Times, Sunday Telegraph, MSN (no paywall) London Evening Standard, Scottish Daily Herald and the Irish Examiner as well as being shared on those titles’ social media profiles to millions of followers.