As part of our partnership with AI-powered, self-service automation provider NLX, we had the pleasure to announce the company raising $9.6 million in seed funding in two raises, across a 12-month period spanning from early 2022 to 2023.

Voice Compass, NLX’s flagship product, enables businesses to design conversations that forge customer trust and brand loyalty through exceptional customer self-service experiences.

The Astute team worked with NLX and its US-based investors to prepare an announcement for media and other external-facing channels, before securing coverage on VentureBeat, the world’s most influential b2b tech publication. The resulting piece led to the story being syndicated to a number of other publications and quality inbound sales leads for NLX.

In addition, news of the funding round was placed with market-leading International travel business news source, Skift, Fortune and the New York Business Journal, as well as numerous other technology trade titles.

“Astute makes PR efficient and effective. Working with them on even just one announcement netted several qualified leads and an immediate brand lift.” 

Megan Swiatkowski, Director of Marketing at NLX